Video Title: FORGETTING ME
Ghanaian electric-soul singer, EFYA, has us wondering if she boycotted Valentine’s Day this year. Her latest single, “Forgetting Me,” is also the first track to be released from her upcoming album, Love Genesis.
In the video, the songstress paces across a green lawn reminiscing about a lover who ends up wedding another woman. This video is a new kind of style for Efya, revealing a funk-punk look that matches her personality. Here she dons ice blue lips, pointy earrings and lots of bright, contrasted fabrics. It’s a refreshing turn, however, the product placements are a bit much.
Artist: OBIE MAVUSO
Video Title: BLESSINGS COME, BLESSINGS GO
Cape Town hip hop soul crooner, OBIE MAVUSO, drops this video that tracks the tender, passionate moments in young love. As any good coming-of-age story goes, crushing heartbreak must ensue, this time in the death of her girlfriend, and also the budding relationship.
Mavuso is also a filmmaker and enlisted the help of friends to make the video. We look forward to seeing what homegirl has up next.
Video Title: WHERE THE MONEY DEY?
No doubt about it, GEMINI, knows how to flip rap tongue twisters. He even possesses a clarity in speech that Sarkodie doesn’t share as consistently. Like glass, you can hear every single word he spits. “Where the Money Dey?” is one of the coolest tracks off “The Dopest Rapper Mixtape” but why do Ghanaian rappers rely on so many American conventions in their videos?
In this case, fried chicken and Hollywood torture tactics. We’d sure love to hear some pidgin bangers from Gemini this year.
ARTIST: PETITE NOIR
VIDEO TITLE: CHESS
Cape Town prince, PETITE NOIR, shared this video for “Chess” back in November. It’s the lead single off the singer’s January-released album, The King of Anxiety. The song is really a seductive chant that purs and claws.
Petite Noir echoes the moodiness between lovers, the ebb and flow of pride and vulnerability. Perhaps to make light of all that heaviness, the video shows the musician in a series of poses in front of brightly colored cardboard cutouts. The eighties video style – fuzzy images, bad lighting, big gold ring and watch, hot tub, race car jacket – punctuates the exaggeration of capitalist consumption. We dig the switch in tempo in the tune, from mellow and confessional to all-out high kicks – silky riffs, fast-time drums, ska chorus, and a falsetto to bass turn that will twist you out. Chess, for real.